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Helping Start Ups

Brand Marketing

Starting up a new business can be daunting once you realise how much ‘setting up’ is involved before you start trading. Its an oldy but a goody but seriously, the best thing you can do is write a list of everything that needs to be done then prioritise. Focus on each task and make sure[…]

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Don’t Ignore the Tagline!

reflecting corporate mission

Taglines are a valuable marketing tool. In starting a new business or revamping existing business branding, a lot of effort is spent creating corporate identity and often the tagline is ignored, to the detriment of the brand. The tagline, aka the strapline or slogan is an important element of an organisation’s branding and deserves serious[…]

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Southport Business Boom

We’ve seen some significant changes on the Gold Coast during its development as a tourism hub. Now it’s Southport’s turn. It’s fantastic to see the beautiful Broadwater Parklands with bike paths, clever playgrounds, gardens, SHADE (not always a priority with park planners of bygone years), an outdoor theatre and function area and the opportunity to[…]