CORPORATE BRANDING – LOGO DESIGN
STYLEGUIDES – BRAND MANAGEMENT
Use the logo’s design and tagline to convey your business personality and mission.
Keep it Simple
Eye-catching graphic elements that people will remember.
Work in print and digital, small and large, colour and grey scale, horizontal and vertical spaces.
With a logo that represents all that your business stands for, use it properly and people will soon get to know you.
Styleguides help ensure consistent use of visual branding. Basic styleguides include colour palettes for print and digital, fonts and allowable margins around logos.
Branding guideline documents can be extended to include more detailed instruction including tone of voice. When choosing images and music or writing copy, the brand tone can be applied. For example, family-friendly holiday or healthy beach lifestyle.