MARKETING – CORPORATE IDENTITY
A consistent brand identity is paramount to the success of your business. Branding adds assurance to your marketing messages, and statistics say, your target audience is more likely to take notice.
Offering product discounts is a great way to create leads for your business. Making them “exclusive” has proven to be especially effective.
After you’ve decided on your product or service discount, create a campaign to promote the discount via a variety of marketing channels, including social media. Give plenty of time for the message to get out there to your target market, while still maintaining a buzz.
Lead generation using coupon codes is the cheapest way to go about it. You’ll be generating qualified and interested leads as well as sales.
Becoming a hunter and gatherer of leads will ensure your sales grow.
A “Call to Action” prompts a buyer or lead to take a specific action.
It might be to visit your website, download some information or enter an email address. All of these CTAs assist in moving your lead just a little bit further through the buying funnel and closer to becoming a customer.
Identify your target AUDIENCE.
Know your COMPETITORS.
Define the NEEDS your product or service meets.
Dispel any MYTHS.
Create a clear mission and MESSAGE.