Posted on

Helping Start Ups

Brand Marketing

Starting up a new business can be daunting once you realise how much ‘setting up’ is involved before you start trading. Its an oldy but a goody but seriously, the best thing you can do is write a list of everything that needs to be done then prioritise. Focus on each task and make sure[…]

Posted on

Don’t Ignore the Tagline!

reflecting corporate mission

Taglines are a valuable marketing tool. In starting a new business or revamping existing business branding, a lot of effort is spent creating corporate identity and often the tagline is ignored, to the detriment of the brand. The tagline, aka the strapline or slogan is an important element of an organisation’s branding and deserves serious[…]